top of page
ABOUT YVONNE
An expert with many years of experience and expertise, Yvonne Haider-Lenz has been part of the Vöslauer team since 2005. In 2015, she assumed overall responsibility for Marketing & Innovation, and in 2024, she additionally took on the area of Corporate Communications. She has continuously developed the brand, "but carefully," as she emphasizes, "because it is our greatest asset." Her area of responsibility includes innovative communication strategies, the introduction of innovations, and strategic brand management, which have established Vöslauer as the clear number one and a love brand.
SUCCESS IS THE RESULT OF HARD WORK, PASSION AND THE TIRELESS DESIRE TO REALIZE A VISION.
Yvonne Haider Lenz
YVONNE IN A NUTSHELL
Head of Marketing, Corporate Communications and Innovation
Vöslauer Mineralwasser
area of expertise
Consumer Goods / FMCG Austria 🇦🇹
companies Yvonne has worked for
YVONNE AS A LEADER
My leadership style is based on trust, respect, and transparency.
Leadership is not a position. Leadership arises through action.
Great leaders inspire and empower, fostering a culture of collaboration and innovation.
The future of leadership requires adaptability, empathy, and competence, and will be shaped by continuous learning to promote innovation and inclusion.
When I think of a leader, I think of someone who inspires, guides, and supports their team with vision and integrity.
DON'T BE AFRAID OF CHANGE; LEADING THE WAY, BEING COURAGEOUS, MAKING GOALS/VISIONS UNDERSTANDABLE AS THE GREATEST CHALLENGE AND GREATEST OPPORTUNITY.
Yvonne Haider Lenz
YVONNE ON PARENTHOOD
Don't be discouraged – not by other parents, not by well-intentioned advice, and certainly not by society. You might not get the trophy for the best mother, but for satisfied children and satisfied mothers, it is enough if you plan well and seek help. Everything is possible.
YVONNE ON GETTING STARTED WITH YOUR CAREER
Great if you already know exactly what you want to do. But also look to the left and right and try to broaden your horizons. If you want to have a career in marketing – get to know sales as well – it will help you achieve your goals.
MY LEADERSHIP STYLE IS BASED ON TRUST, RESPECT, AND TRANSPARENCY. AND THE CONVICTION THAT DIFFERENCES ARE ENRICHING FOR EVERYONE.
Yvonne on becoming a better leader
INTERVIEW
bottom of page