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ABOUT YASMIN
Yasmin Helal is a trailblazing Athlete, Entrepreneur, and Activist. Currently, she co-leads the NBA’s office in Egypt as a Senior Business and Operations Strategist. With over a decade dedicated to improving education, she founded the award-winning nonprofit Educate Me, impacting over 100,000 lives. As a professional basketball player for two decades, Yasmin has won 40+ medals. She holds a Master's in International Education Management and a Bachelor's in Systems and Bio-Medical Engineering. Yasmin's mission is to inspire wonder and possibility every day.
LEADERSHIP IS ABOUT COURAGE AND EMPATHY.
Yasmin Helal
YASMIN IN A NUTSHELL
Founder, Senior Director
Educate Me Foundation, National Basketball Association (NBA)
area of expertise
General Management Sustainability & CSR Sales / Business Development Egypt 🇪🇬
companies Yasmin has worked for
YASMIN AS A LEADER
Leadership means honoring different aspects of life while continuously learning and growing. It's about balance.
Leadership is not authority.
Great Leaders listen.
The future of leadership is cocreation.
When I think of a leader, I think of inspiration.
GREAT LEADERS INSPIRE GROWTH AND LEARNING.
Yasmin Helal
YASMIN ON WORK-LIFE BALANCE
Yasmin emphasizes that aligning life’s purpose with work transforms work-life balance into continuous self-care and boundary setting. Her routines include morning journaling, walking, working out, taking regular breaks, and managing digital use. This approach helps her remain present and effective both at work and at home, ensuring she can give her best in all aspects of her life.
YASMIN ON LEADERSHIP CHALLENGES
Yasmin highlights that her leadership style was significantly shaped by her career shifts and the big decisions to leave or change paths to stay true to herself. Each transition required hard work, learning agility, and resilience. These experiences taught her the importance of honoring oneself and remaining authentic, which she believes are crucial traits for effective leadership.
THE FUTURE OF LEADERSHIP IS INCLUSIVE.
Yasmin on becoming a better leader
INTERVIEW
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