Viviana Rojas' early experiences with financial struggles profoundly shaped her career path and leadership philosophy. Growing up in a lower-middle-class family in Lima, Peru, she witnessed her parents' financial difficulties, which instilled in her a deep fear of economic instability. This fear influenced her early career decisions. Despite her clear passion for entrepreneurship in human talent development before finishing university, she chose a "safe" professional path, delaying her entrepreneurial pursuits for seven years.

Overcoming this scarcity mindset became a cornerstone of Viviana's personal and professional growth. Her journey from doubting her ability to generate income as an entrepreneur to being awarded MIT’s Humanitarian Innovator of the Year in Latin America only a year after launching her venture exemplifies her resilience and determination. By confronting her fears and embracing the process, Viviana transformed her mindset and unlocked her potential, leading to significant achievements in her career. Her story serves as an inspiration to others facing similar challenges, demonstrating that belief in oneself and perseverance can lead to abundance and success.