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ABOUT TATIANA
Tatiana Novikova, a sociologist from Smolensk State University with further studies in Economics & Mass Media from Moscow State University and an MBA from Nanjing University of Post and Telecommunications, has made significant strides in the digital marketing landscape. With over six years of specializing in China digital marketing projects, she founded Xiongmao Digital in the UAE, bringing her vast experience to over 150+ global brands and over 50+ in the social impact space. Her expertise covers strategic planning, business planning, financial analysis, and business process improvement, contributing to the success of brands across Nanjing, Shanghai, Beijing, Hong Kong, Dubai, Cyprus, Moscow, and the Middle East.
FROM A YOUNG AGE, I WAS DRAWN TO THE ARTS AND LEARNING, ASPIRING TO BE A FORCE FOR CHANGE THROUGH JOURNALISM.
Tatiana Novikova - Yamshchikova
TATIANA IN A NUTSHELL
CEO & Founder
Xiongmao Digital
area of expertise
Marketing / Communications / PR / Advertising Information Technology Russia 🇷🇺
companies Tatiana has worked for
TATIANA AS A LEADER
Success is the journey of growth, learning, and personal fulfillment, making a positive impact on others.
Leadership is not dictatorship.
Great Leaders inspire and empower others.
The future of leadership is collaborative, inclusive, and adaptable.
When I think of a leader, I think of someone who serves as a guide, mentor, and inspiration to others.
DELEGATING AND BUILDING A STRONG IN-HOUSE TEAM HELPS MAINTAIN BALANCE AND MENTAL WELL-BEING.
Tatiana Novikova - Yamshchikova
TATIANA ON EMBRACING FAILURE AS GROWTH
Viewing obstacles as opportunities for growth, Tatiana tackled challenges with resilience, adapting and innovating for success.
TATIANA ON CULTURAL DIFFERENCES
Immersing herself in local cultures and market trends, Tatiana has developed strategies tailored to client needs, overcoming cultural and market challenges.
SEEING MY 'BUSINESS BABIES' GROW AND EXPAND UNDER MY GUIDANCE FILLS ME WITH PRIDE AND JOY.
Tatiana on becoming a better leader
INTERVIEW
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