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ABOUT TAMAR
Tamar Badashvili leverages her extensive experience in marketing and business development to lead with a focus on innovation and strategic vision. At Setanta Sports, she manages a team across multiple countries, emphasizing empathy and adaptability in her leadership. Tamar's commitment to self-improvement and learning fuels her professional journey, making her a dynamic leader capable of navigating complex challenges and inspiring her team to achieve excellence. Her career highlights include significant growth in user engagement and team development.
EFFECTIVE LEADERS BALANCE EMPATHY WITH DECISIVENESS, CREATING AN ENVIRONMENT WHERE EVERYONE THRIVES.
Tamar Badashvili
TAMAR IN A NUTSHELL
Deputy CEO
Setanta Sports
area of expertise
Media Georgia 🇬🇪
companies Tamar has worked for
TAMAR AS A LEADER
Tamar believes that leadership is about empowerment and collaboration, not control. Great leaders inspire and elevate others, fostering growth and innovation within their teams. She views the future of leadership as inclusive, adaptable, and driven by a deep commitment to social responsibility and sustainable growth.
Leadership is not not about control, but about empowerment and collaboration.
Viktoria Kaufmann-Rieger
The future of leadership is inclusive, adaptable, and driven by a deep commitment to social responsibility and sustainable growth..
When I think of a leader, I think of someone who listens with empathy, leads with resilience, and empowers with a vision for a better future.
LEADERSHIP IS ABOUT CREATING A VISION THAT OTHERS CAN SEE AND FEEL, AND GUIDING THEM TOWARD IT WITH EMPATHY AND STRENGTH.
Tamar Badashvili
TAMAR ON BALANCING EMPATHY AND DECISION-MAKING
Tamar understands the importance of maintaining a balance between empathy and decision-making in leadership. As a leader, she strives to be result-oriented and data-driven, which sometimes necessitates making tough decisions. However, she also recognizes the need to maintain a compassionate leadership style, considering the impact on her team and stakeholders while still meeting business objectives. This delicate balance requires constant self-awareness and adaptability, ensuring that empathy does not compromise the achievement of organizational goals.
TAMAR ON SUPPORTING THE NEXT GENERATION OF LEADERS
Tamar is deeply committed to nurturing the next generation of leaders. At Setanta Sports, she creates opportunities for young leaders to foster their development and advance their careers. She promotes ongoing learning and development by facilitating access to educational resources and providing training programs. On a personal level, Tamar guides and advises young leaders within and outside the company, encouraging innovative thinking and out-of-the-box solutions. Her proactive approach ensures that future leaders are well-equipped to navigate the complexities of the professional world.
BUILDING A CLOSE-KNIT AND SUPPORTIVE TEAM IS ALWAYS A PRIORITY FOR ME. WHEN I STARTED AS A CMO IN A NEW COMPANY, THE TEAM WAS TALENTED BUT NOT UNITED. WE FOCUSED ON CHANGING THAT DYNAMIC, MAKING OUR WORK MORE ENJOYABLE AND LEADING TO BETTER RESULTS. THIS EXPERIENCE CONTINUES TO HELP ME BUILD COHESIVE AND ALIGNED TEAMS.
Tamar on becoming a better leader
INTERVIEW
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