top of page
ABOUT SOFIA
Sofia Surma is a dynamic feminist and entrepreneur known for her innovative approach to empowering womxn and challenging societal norms. Since establishing her NGO, Viva La Vulva, in 2018, Sofia has been at the forefront of advocating for greater awareness and acceptance of female* sexuality and reproductive health. In April 2022, she expanded her influence by launching EMPOVVER, Europe's first online marketplace dedicated exclusively to womxn-owned businesses. This platform not only showcases diverse womxn creators but also promotes economic empowerment and community support among womxn entrepreneurs. Sofia's educational background in politics and her international experiences have enriched her perspective, making her a formidable advocate for gender equality and inclusivity in business and society.
FOR ME, SUCCESS IS CHANGING PEOPLE'S LIVES FOR THE BETTER.
Sofia Surma
SOFIA IN A NUTSHELL
Founder
EMPOVVER
area of expertise
E-Commerce Austria 🇦🇹
companies Sofia has worked for
SOFIA AS A LEADER
Sofia defines success as making a meaningful impact on others' lives, particularly through empowering womxn and fostering gender equality. Her leadership is rooted in empathy, resilience, and a commitment to challenging societal norms. Sofia believes that leadership is not about avoiding risks but about being comfortable with uncertainty and using it as a catalyst for growth. She encourages others to be confident, trust their gut, and be unafraid to be disliked for standing up for what they believe in.
Leadership is not a white male's trait.
Great Leaders are always disliked by some people.
The future of leadership is now.
When I think of a leader, I think of someone who inspires others to become the best version of themselves.
EMPATHY IS HARDER THAN PEOPLE THINK—YOU NEED TO CONSTANTLY CHALLENGE YOURSELF.
Sofia Surma
SOFIA ON THE POWER OF EMPATHY IN LEADERSHIP
Sofia emphasizes the importance of empathy in leadership, noting that while many people claim to be empathetic, true empathy requires continuous self-challenge and reflection. She believes that being an empathic leader is essential for understanding and addressing the needs of others, particularly in the context of empowering womxn and fostering gender equality. Sofia's approach involves actively listening, recognizing biases, and being open to difficult conversations, which she believes are crucial for creating a more inclusive and supportive environment.
SOFIA ON EMBRACING UNCERTAINTY AND BUILDING RESILIENCE
Sofia has faced numerous challenges throughout her career, from launching her first business during a tumultuous period in her personal life to navigating the complexities of scaling a startup. She has learned that resilience is more valuable than avoiding risks. Sofia advocates for being comfortable with situations where control is limited, using these moments as opportunities for growth and innovation. This mindset has not only helped her overcome obstacles but has also strengthened her leadership, allowing her to guide her team with confidence and adaptability.
MY FOUNDING EXPERIENCE HAS BROUGHT ME TO A NEW LEVEL OF GROWTH IN SELF-LEADERSHIP, TEAM LEADERSHIP, AND GUIDING OUR FIRST EMPLOYEES.
Sofia on becoming a better leader
INTERVIEW
bottom of page