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ABOUT SMARANDA
Smaranda Ignat is an entrepreneur, business angel, mentor, and trainer specializing in traditional businesses and startups. With a rich background in HR, real estate, and innovation, she connects people with opportunities and facilitates access to clients, investors, and international ecosystems. Smaranda is a sought-after speaker and jury member at various industry events and competitions. Her leadership style, centered on empathy and radical ownership, has transformed numerous businesses, making her a respected figure in the fields of tech, real estate, and smart city innovations.
OVERNIGHT SUCCESS USUALLY TAKES 10 YEARS!
Smaranda Ignat
SMARANDA IN A NUTSHELL
Co-Founder
PropTech Romania
area of expertise
Acceleration / Incubation / Innovation Information Technology Romania 🇷🇴
companies Smaranda has worked for
SMARANDA AS A LEADER
Smaranda Ignat's leadership philosophy revolves around the concept of "sense and respond." She believes in staying attuned to the evolving needs of clients and the market, and responding with agility and empathy.
Leadership is not about power, leadership is about impact!
Great leaders usually don't have the goal of becoming great leaders.
The future of leadership is empathy!!
When I think of a leader, I think of a deeply connected person
BEING POWERFUL IS LIKE BEING A LADY. IF YOU HAVE TO TELL PEOPLE YOU ARE, YOU AREN'T!
Smaranda Ignat
SMARANDA ON UNDERSTANDING CLIENT NEEDS FOR PRODUCT SUCCESS
Smaranda emphasizes that any good product starts with understanding the needs and feelings of the clients. By identifying and addressing a genuine problem, businesses can create products that resonate with their target audience.
SMARANDA ON THE MARATHON OF BUSINESS CREATION
Business creation is not a sprint but a marathon, according to Smaranda. She advises aspiring entrepreneurs to be ready for the long run and to assemble the right team to support their journey.
RADICAL OWNERSHIP AND EXTREME EMPATHY.
Smaranda on becoming a better leader
INTERVIEW
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