top of page
ABOUT SIGRID
Sigrid Uray-Esterer has transitioned from luxury hotels to FMCG marketing, bringing a unique blend of PR, HR, and employer branding into her self-employed role as a 'Comfluencerin'. Her dynamic background is marked by an unwavering commitment to fostering visibility for women in the workplace and ensuring that career and family are seen as harmonious pursuits.
I WAS ALWAYS INTERESTED IN EVERYTHING :)
Sigrid Uray-Esterer
SIGRID IN A NUTSHELL
Owner
Comfluencerin
area of expertise
Marketing / Communications / PR / Advertising Austria 🇦🇹
companies Sigrid has worked for
SIGRID AS A LEADER
Sigrid advocates for a leadership style where passion aligns with purpose, surrounded by like-minded individuals, and a touch of fun. Success, for her, is when she's told she's an inspiration, reinforcing her belief that joy and professionalism can coexist effectively.
Leadership is not managing people.
Great Leaders let people grow.
The future of leadership is empathic.
When I think of a leader, I think of a role model.
OWN YOUR MISTAKES; I HAVE NO PROBLEMS WITH THAT.
Sigrid Uray-Esterer
SIGRID ON NAVIGATING LEADERSHIP AT A YOUNG AGE
Leading a team where the long-standing members were significantly older than her was a challenge for Sigrid. She tackled this by emphasizing transparent communication and honesty, leading to necessary, albeit tough, decisions such as personnel changes to foster a culture open to innovation and change.
SIGRID ON INTEGRATING LIFE AND WORK
Sigrid emphasizes the importance of integrating her role as a mother with her professional life, advocating a value system that reflects in her work. Her approach inspires others by demonstrating that managing family and career is not only possible but can also enrich one's professional life and personal growth.
BE LIKE THE SEA, ABLE TO TRANSFORM.
Sigrid on becoming a better leader
INTERVIEW
bottom of page