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ABOUT SANDRA
Sandra is the Global CEO at Fairtrade International with a focus on enhancing sustainability and profitability for SMEs, especially in Sub-Saharan Africa. She has extensive experience in strategic planning, trade policy, and private sector development. Her leadership skills are highlighted by her strong commitment to fostering industry inclusion and sustainable practices globally.
LEADERS ARE NOT THE SMARTEST PEOPLE IN THE ROOM. TEAMS MAKE THE LEADERS.
Sandra Uwera Murasa
SANDRA IN A NUTSHELL
Global CEO
FAIRTRADE INTERNATIONAL
area of expertise
Sustainability & CSR Rwanda 🇷🇼
companies Sandra has worked for
SANDRA AS A LEADER
Success for Sandra is about enjoying work and using personal strengths to achieve value and impact. She defines success not by traditional metrics but by the empowerment of her teams and their ascent to higher positions. Her leadership has been marked by resilience, a deep commitment to giving without expectations, and a willingness to leap into uncharted territories. Her approach emphasizes learning and growth, which she sees as central to sustainable success.
Leadership is not dictatorship.
Great Leaders inspire others to move in the same direction.
The future of leadership is more inclusive for women and girls.
When I think of a leader, I think of President Paul Kagame (my President), Barack Obama.
I'M PROUD THAT I CREATED IMPACT THAT WAS TANGIBLY FELT.
Sandra Uwera Murasa
SANDRA ON CAREER CHALLENGES
Sandra has faced numerous challenges in her career, from mediating conflicts between governments to managing board governance. She attributes her success to effective listening and continuous stakeholder management. "To tackle these challenges, I listened. I assured my teams that I would buffer them and take responsibility, using diplomacy to manage friction." This approach has helped her navigate complex situations and maintain trust within her organization.
SANDRA ON SUPPORTING THE NEXT GENERATION
Sandra is committed to empowering young women through mentorship and scholarships. She supports a foundation in Kenya, providing scholarships to young girls at secondary and university levels and mentors them when possible. "As part of my personal corporate social investments, I support a foundation of young girls through a scholarship program in Kenya." Additionally, she is involved with the Eisenhower Women Leadership Fellows, furthering her impact on developing future leaders.
EVERY CHALLENGE IS A GIFT AND AN OPPORTUNITY.
Sandra on becoming a better leader
INTERVIEW
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