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ABOUT RITA
Rita Cidre is an experienced marketing leader and educator with a passion for teaching and enriching the digital marketing community. At Semrush, she develops educational programs that empower marketers worldwide. Her diverse background includes roles at Zillow Group, Time Inc., and NPR, combining marketing and content to drive growth. Rita’s approach centers on making work enjoyable and inspiring others to find fulfillment and excitement in their careers.
PROTECT THE WORK THAT BRINGS YOU JOY
Rita Cidre
RITA IN A NUTSHELL
Head of Academy
Semrush
area of expertise
Information Technology Austria 🇦🇹
companies Rita has worked for
RITA AS A LEADER
Rita believes that success means having a job that feels like play. As a leader, she focuses on empowering her team, protecting the work that brings joy, and fostering an environment of continuous learning. Rita emphasizes the importance of empathy, especially after becoming a parent, which has enhanced her understanding of how personal life affects work. Her commitment to nurturing the next generation of marketers through practical training and mentorship reflects her belief in the power of education to drive meaningful change.
Leadership is not management.
Great Leaders listen.
The future of leadership is female.
When I think of a leader, I think of Michelle Obama.
SUCCESS MEANS HAVING A JOB THAT FEELS LIKE PLAY.
Rita Cidre
RITA ON SUPPORTING THE NEXT GENERATION OF MARKETERS
Rita is committed to nurturing the next generation of marketing professionals. As Head of Academy at Semrush and a marketing professor, she offers free Office Hours where she provides career advice and guidance. She also designs and implements innovative educational programs and courses that equip students with real-world skills. By focusing on practical training and mentorship, Rita ensures that emerging marketers are well-prepared to thrive in the rapidly evolving digital landscape.
RITA ON OVERCOMING COMMUNICATION CHALLENGES IN LEADERSHIP
Rita faced significant communication challenges early in her career due to her background in a culture of indirect communication. Managing a team required her to give candid and direct feedback, a skill she took time to develop. Rita’s journey to becoming an effective communicator involved learning to deliver both good and bad news in a firm but kind way. This transformation has allowed her to build stronger, more transparent relationships with her team, fostering a more productive and supportive work environment.
BECOMING A PARENT HAS MADE ME A MORE EMPATHETIC LEADER. IT’S MADE ME AWARE OF THE IMPORTANCE OF PLAY AND HOW PERSONAL LIFE AFFECTS WORK OUTPUT.
Rita on becoming a better leader
INTERVIEW
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