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ABOUT NIDDAL
Niddal Salah-Eldin is a Member of the Executive Board of the global media and tech company Axel Springer where she is responsible for global talent and culture, ESG, generative AI as well as idealo and Business Insider Germany. Niddal’s inspirational leadership style is marked by a a passion to championing a spirit of collaboration and innovation. She is known for challenging the status quo, being results and impact-oriented and motivating talents by her energizing leadership style.
TRUE SUCCESS IS NOT ONLY WHAT IS ON YOUR BUSINESS CARD, IT LIES IN THE POSITIVE IMPACT WE MAKE ON OTHERS AND THE LEGACY WE LEAVE BEHIND.
Niddal Salah-Eldin
NIDDAL IN A NUTSHELL
Member of the Executive Board
Axel Springer SE
area of expertise
Media Germany 🇩🇪
companies Niddal has worked for
NIDDAL AS A LEADER
Niddal’s leadership philosophy is centered around empowerment, energy, and inspiration. She believes in creating an environment where people feel valued and supported. For her, this environment nurtures potential and enables the achievement of outstanding results. Niddal leads with a commitment to guiding, inspiring, and enabling others to succeed.
Unlocking the potential of transformative technologies is not only a question of technology, but also of talent and culture, which is reflected in her global work at Axel Springer. Learning opportunities, knowledge exchange, collaboration, and co-creation help organizations become faster, better, and more successful. Bonus: it strengthens the sense of belonging and togetherness, increasing employee satisfaction and excitement.
What is the one thing she cannot stand? Disrespectful and arrogant behavior.
Leadership is not about issuing commands; it's about guiding, inspiring, and enabling others to succeed.
Great leaders connect with employees on a deeply human level. Chief Executive Officers also have to be Chief Energy Officers!
The future of leadership is adaptive and inclusive, embracing and cultivating resilience as a core strength.
When I think of a leader, I think of someone who lifts others up and motivates others to strive towards it with passion and purpose.
FUTUREPROOF LEADERS CONNECT WITH EMPLOYEES ON A DEEPLY HUMAN LEVEL. CHIEF EXECUTIVE OFFICERS ALSO HAVE TO BE CHIEF ENERGY OFFICERS!
Niddal Salah-Eldin
NIDDAL ON TRUSTING YOUR INNER VOICE
Niddal emphasizes the importance of trusting oneself in an often noisy and opinionated world. She believes that your inner voice and intuition are your greatest allies, helping you remain true to your values. She advises leaders to be selective about whose opinions they value. Trying to be liked by everyone will warp your backbone and your judgement. You know you are on the right path if you are triggering some people. For Niddal, joy is a powerful form of rebellion against negativity and naysayers. By embracing joy and self-confidence, leaders can inspire the right people and maintain their energy and focus even in challenging times. Life is short; make it count!
NIDDAL ON THE POWER OF HUMOR AND JOY IN LEADERSHIP
Niddal advocates for personality and humor as a critical element in effective leadership. In the of face the demands of high-level leadership, she highlights the importance of connecting with employees on a deeper level to better motivate and inspire them.
According to Niddal, humor and joy are an underrated source of connection, strength and the fuel for resilience and innovation. By cultivating joy, leaders can inspire their teams, create a positive work environment, and psychological safety, and drive sustained success. Inspirational leadership is about finding fulfillment in the journey, not just the destination, and encouraging others to do the same.
INVEST IN YOUR PERSONAL DEVELOPMENT AND THE DEVELOPMENT OF OTHERS; LEADERSHIP IS ABOUT NURTURING POTENTIAL, INCLUDING YOUR OWN.
Niddal on becoming a better leader
INTERVIEW
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