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ABOUT NELLY
From aspiring artist to leading change in the banking industry, Nelly embraces roles that leverage her creativity and strategic insight. She directs corporate communications and marketing at EGBANK, transforming branding and business propositions to foster growth and recognition in the market.
DREAMS AND ROLE MODELS HAVE ALWAYS DRIVEN ME FORWARD, INSPIRING ME TO MAKE A DIFFERENCE.
Nelly Mahmoud
NELLY IN A NUTSHELL
Chief Officer Marketing, Youth Services & Financial Inclusion
EGBANK
area of expertise
Community Building / Management Acceleration / Incubation / Innovation Marketing / Communications / PR / Advertising Egypt 🇪🇬
companies Nelly has worked for
NELLY AS A LEADER
Success is about achieving happiness and fulfillment through strong relationships, a meaningful career, and good health. It involves making a lasting positive impact and feeling personally fulfilled. I consider myself successful for the changes I've implemented in the banking industry and the direct positive impact I've made on people's careers and mindsets, with the support of my team.
Leadership is not easy.
Great Leaders inspire.
The future of leadership is female.
When I think of a leader, I think of someone who is an inspiration to others.
TRUST YOUR INTUITION AND ACT.
Nelly Mahmoud
NELLY ON OVERCOMING CHALLENGES
Nelly's resilience has propelled her through career challenges, from navigating difficult workplace dynamics to handling complex situations. Her ability to persevere and connect with others has fostered strong relationships and positive outcomes.
A prime example of her resourcefulness was during the COVID-19 pandemic, a period that significantly impacted businesses. Despite the slowdown, Nelly seized the opportunity to enhance her brand. Her efforts were recognized by Google Middle East, which acknowledged the bank as a leader in customer education and communication during COVID-19 in Egypt.
This revision tightens the language and removes unnecessary phrases while maintaining the core message of Nelly's perseverance and success.
NELLY ON EMPOWERING OTHERS
Nelly is deeply committed to supporting the next generation of leaders. Through her various initiatives and her role, she has made a significant impact on youth and early-stage business founders. Through leading her current role, Nelly has empowered more than 150 startup businesses and indirectly impacted over 10,000 people through her programs. Additionally, her capacity-building efforts have influenced more than 50,000 young individuals. Nelly's approach involves preparing young entrepreneurs for the market, providing them with the necessary skills, and supporting their business growth. Her mentorship and guidance have created a ripple effect, fostering a culture of entrepreneurship and innovation in her community. By dedicating time and resources and access through her leadership role to nurture young talents, Nelly ensures a brighter future for the next generation of leaders.
LEADERSHIP IS A CONTINUOUS LEARNING PROCESS: FOCUS ON DEVELOPING YOURSELF, INVEST IN YOUR OWN GROWTH AND DEVELOPMENT, AND BE AUTHENTIC TO EMPOWER OTHERS.
Nelly on becoming a better leader
INTERVIEW
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