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ABOUT NADINE
Nadine Niknafs combined her deep interest in Asian cultures and tech innovation at ByteDance/TikTok in Shanghai. Her academic background in China-Europe business studies fueled her passion for user-focused products, and her professional roles span from employer branding to user growth and now global distributional partnerships at Spotify. Nadine values creativity and continuous evolution in technology, aiming to create products that resonate with and empower users. Her approach to leadership focuses on understanding diverse team dynamics and leveraging individual strengths to achieve collective success.
SUCCESS IS BEING HAPPY WITH WHAT I DO FOR WORK AND BEING ABLE TO LIVE FROM IT WHILE FINDING PURPOSE.
Nadine Niknafs
NADINE IN A NUTSHELL
Business Development Lead Europe
Spotify
area of expertise
Information Technology Entertainment Germany 🇩🇪
companies Nadine has worked for
NADINE AS A LEADER
Nadine believes that success is about being in tune with her work and deriving happiness from it daily. It's not just about financial gains or climbing the corporate ladder but finding fulfillment and making an impact through innovation and creativity. Her journey has taught her the importance of passion and standing out by being authentic and supportive in a competitive field. Nadine is committed to empowering others and fostering a creative approach to professional challenges.
Leadership is not always leading someone.
Great Leaders will hold your back without you even noticing.
The future of leadership is not ego-driven.
When I think of a leader, I think of who can admit being wrong and owns up to their mistakes.
ENGAGING WITH PEOPLE, TRULY LISTENING, AND SUPPORTING THEM TAKES TIME AND EFFORT, BUT IT ULTIMATELY PAYS OFF.
Nadine Niknafs
NADINE ON THE IMPORTANCE OF AUTHENTICITY IN CAREER SUCCESS
Nadine emphasizes the significance of authenticity in achieving career success. She believes that standing out and finding something you are passionate about is crucial. By connecting with other passionate individuals and supporting each other, one can creatively navigate career paths without strictly adhering to conventional requirements. Her approach highlights the value of being true to oneself and fostering genuine connections to reach career goals.
NADINE ON EMBRACING A BALANCED APPROACH TO LEADERSHIP
Nadine acknowledges that balancing empathy and accountability is one of the most challenging aspects of being a modern leader. Engaging with people, listening to their concerns, and providing genuine support requires dealing with emotions and personal traits, which can be exhausting. However, she believes that this investment in people ultimately pays off, as it builds a more cohesive and motivated team. This approach underscores her commitment to compassionate and effective leadership.
WORKING WITH MANY DIFFERENT TYPES OF PEOPLE HAS MADE ME MORE ADAPTABLE AND UNDERSTANDING OF EACH INDIVIDUAL'S STRENGTHS AND CHALLENGES, HELPING ME EFFECTIVELY UTILIZE THESE TRAITS WHEN WORKING AS A TEAM.
Nadine on becoming a better leader
INTERVIEW
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