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ABOUT NADA
Nada Raphael, founder of Tourleb, has redefined tourism in Lebanon by focusing on forgotten historical sites and promoting sustainable tourism practices. Through her leadership, Tourleb not only showcases Lebanon's cultural heritage but also participates actively in community support and development. Nada's approach integrates social work, cultural preservation, and environmental consciousness, aiming to educate and involve both locals and tourists in the appreciation and care of Lebanese landmarks. Her work extends beyond tourism, contributing to social and economic recovery efforts, particularly in post-crisis situations.
DREAM HIGH AND GO SLOW TO GET THERE.
Nada Raphael
NADA IN A NUTSHELL
Co-founder & Director
Electrochocks SARL & Tourleb
area of expertise
General Management Lebanon 🇱🇧
companies Nada has worked for
NADA AS A LEADER
I believe success comes from loving what you do, respecting others, and respecting nature. My career is driven by small daily changes, the gratitude of those we help, and the cohesive spirit of my team. Success for me is about making a meaningful impact and fostering a supportive, creative environment where challenges are met with innovative solutions and a strong community spirit. I consider myself successful because I am continuously inspired by my work and I am able to influence positive change while adapting to an ever-evolving landscape.
Leadership is not being bossy.
Great Leaders are great listeners.
The future of leadership is the next generation learning from our mistakes and doing much better.
When I think of a leader, I think of all the positive changes I can make.
PATIENCE IS THE KEY TO OVERCOMING CHALLENGES.
Nada Raphael
NADA ON CULTURAL PRESERVATION
As a leader in sustainable tourism, Nada has always strived to bring attention to Lebanon's lesser-known sites, transforming them from neglected spaces into celebrated cultural landmarks. This effort not only educates the public about their historical value but also stimulates local economies and fosters a greater sense of national pride and responsibility towards heritage preservation.
NADA ON OVERCOMING CHALLENGES
For Nada, being a female leader in a traditionally male-dominated industry and navigating the complexities of operating in a volatile environment have been significant challenges. Nada's approach has been to persistently advocate for diversity, embrace her unique perspective as a woman, and continuously innovate to adapt to changing circumstances, ensuring that the projects and community initiatives remain relevant and impactful.
PATIENCE IS THE KEY TO OVERCOMING CHALLENGES.
Nada on becoming a better leader
INTERVIEW
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