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ABOUT LILY
Lily Darby is a creative leader known for her strategic vision in business and technology. Starting with a love for the arts, she discovered a passion for the creative marketing and tech fields, blending business acumen with innovation. Her career spans impactful roles in world-class global creative agencies and tech companies, leading to a significant stint in Amsterdam, enhancing her expertise and broadening her impact across EMEA. Previously VP of the Global Creative Studio at WeTransfer HQ, and now having returned to her business consultancy, DARBY, Lily's leadership style is characterized by empathy, clear communication, and a strong focus on nurturing talent and building successful teams.
LEAD BY EXAMPLE AND EMBRACE CHANGE.
Lily Darby
LILY IN A NUTSHELL
Global Operations, Strategy & Creative Production
DARBY
area of expertise
Marketing / Communications / PR / Advertising USA 🇺🇸
companies Lily has worked for
LILY AS A LEADER
Success for me is about feeling fulfilled and empowered, while making a tangible business impact and creating opportunities for my teams.
Leadership is not self-serving.
Great Leaders have high emotional intelligence and believe in empowering others.
The future of leadership is collaboration and the removal of ego.
When I think of a leader, I think of someone with a strong vision, an innate strength to rally and empower their teams behind building that vision.
MISTAKES ARE PART OF GROWTH, HANDLE THEM WITH TRANSPARENCY AND A SOLUTIONS-ORIENTED APPROACH.
Lily Darby
LILY ON WORK-LIFE BALANCE
Lily Darby’s strategy for maintaining work-life balance involves recognizing the ebb and flow of career demands. She emphasizes the importance of understanding when to prioritize professional endeavors and when to focus on personal life. Viewing her career in seasons allows her to invest energy where it’s most needed, whether climbing a steep hill in her career or taking in a moment of plateau to recharge personally. Lily also finds solace in nature, using exercise and the outdoors to clear her mind and gain perspective. This balanced approach helps her manage stress, maintain clarity, and stay resilient in the face of challenges.
LILY ON CAREER HIGHLIGHTS
Transforming a single-market team into a robust global studio with locations in Amsterdam, London, and New York City. The process involved thoughtful hiring, strategic business planning, and fostering a dynamic team culture. Lily values the unique contributions of each team member and believes that a diverse, collaborative team is essential for driving innovation and achieving success on a global scale.
INVEST IN PEOPLE AND LEAD WITH A HUMAN-FIRST APPROACH TO ACHIEVE GREAT THINGS.
Lily on becoming a better leader
INTERVIEW
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