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THE BIGGEST CHALLENGE IS TO BE INVULNERABLE TO CHALLENGES. I HAVE TRIED, MADE MISTAKES, AND MOVED ON HUNDREDS OF TIMES.
Kateryna Doroshevska
KATERYNA IN A NUTSHELL
Founder, Business Communications Strategist
BECOME • BUSINESS COMMUNICATIONS AGENCY
area of expertise
Event Management Marketing / Communications / PR / Advertising Education / Training Ukraine 🇺🇦
companies Kateryna has worked for
KATERYNA AS A LEADER
Kateryna's definition of success is the size of the impact a person makes on the world.
Leadership is not the one who leads, it is the one who makes leaders of others.
Great Leaders are Indira Gandhi, Golda Meir, Queen Elizabeth II.
The future of leadership is a permanent system of capacity building for new and new generations of leaders.
When I think of a leader, I think of When I think of a leader, I think of Oprah Winfrey.
FAIL FAST, FAIL OFTEN.
Kateryna Doroshevska
KATERYNA ON EMBRACING RESILIENCE
The war in Ukraine presented the most significant challenge Kateryna has faced. Her boutique PR agency collapsed, and offline events became impossible, leaving her at zero. Despite the fear and uncertainty, she remained in her hometown of Dnipro and took action to support other entrepreneurs. Kateryna's entrepreneurial journey, marked by resilience and adaptability, includes giving up a television career to pursue a dream of opening a clothing store, transitioning to an event business, and then to a consulting and training business. Each pivot, including launching an educational non-profit and a communications PR agency, showcases her ability to see opportunities in difficulties and her unwavering determination to succeed.
KATERYNA ON WORK-LIFE BALANCE
Kateryna Doroshevska maintains her work-life balance by incorporating the concept of a "layered pie," which involves alternating periods of intense work with relaxing breaks. She schedules small indulgences, such as enjoying a cup of coffee or reading a book, into her daily routine. Her genuine enjoyment of her work contributes to her high level of motivation and helps her overcome negativity. Kateryna's ability to find balance and maintain a positive outlook amidst challenges highlights the importance of integrating self-care and passion into professional life.
BE FREE AND LET OTHERS FREELY EXPRESS THEIR INDIVIDUALITY.
Kateryna on becoming a better leader
INTERVIEW
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