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ABOUT IKRAM
An award-winning healthcare marketing leader, Ikram Guerd has over 18 years of experience internationally, emphasizing Women's Health and empowering women through mentoring and coaching. Migrating from France to Southern California, she's become a beacon of multicultural leadership, driving growth and fostering a culture of success and empathy.
GIVING BACK DRIVES ME.
Ikram Guerd
IKRAM IN A NUTSHELL
VP Global Marketing & Managing Director, USA
Aspivix
area of expertise
Marketing / Communications / PR / Advertising Medical / Health / Pharma General Management USA 🇺🇸
companies Ikram has worked for
IKRAM AS A LEADER
Success is achieving goals while maintaining happiness and a healthy work-life balance. Fear is only temporary. Regrets last forever.
Leadership is not authority and one way to show the path, not about one person at the top of the organization to succeed individually.
Great Leaders inspire others and are interested in people and care for them to support their personal and profesional growth.
The future of leadership is human-centered, focused on people care, diversity & inclusion combined with empathy to allow each individual to thrive, grow and contribute to success.
When I think of a leader, I think of human-being after all, capable of leading the path for others in a humble and kind way while being successful and having teams inspiring and following this person.
ROLE MODEL FOR MY KIDS.
Ikram Guerd
IKRAM ON BUILDING DIVERSE TEAMS
Ikram's leadership style emphasizes the importance of diversity and empathy. She advocates for hiring beyond traditional backgrounds, like her successful gamble on a nurse with no marketing skills but immense potential. This approach not only enriches team dynamics but also brings unique insights to healthcare marketing, proving that empathy and diverse experiences fuel innovation and growth.
IKRAM ON OVERCOMING OBSTACLES
Facing challenges as a woman, immigrant, and young leader of a male team, Ikram's journey is marked by resilience. Her strategy of working hard, seeking allies, and using criticism as motivation showcases a roadmap for navigating and overcoming professional obstacles, embodying the essence of a transformative leader.
DREAMS AND DETERMINATION GUIDE ME.
Ikram on becoming a better leader
INTERVIEW
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