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ABOUT ELENA
Elena Zhigalina has always been driven by a love for literature, performance, and the arts. From her early aspirations to be an actress, to her current role in Brand and communications, Elena brings a creative and impactful approach to her professional engagements. She specializes in Brand Purpose activation and impactful communication strategies, with over a decade of experience in creating compelling brand narratives and leading successful marketing initiatives.
WE CAN CHANGE THE WORLD TO A BETTER PLACE.
Elena Zhigalina
ELENA IN A NUTSHELL
Head of Brand and Communications
zolar
area of expertise
Sustainability & CSR Germany 🇩🇪
companies Elena has worked for
ELENA AS A LEADER
Success is a synergy of many elements - honesty, awareness of global changes, flexibility, and decisive action. Success means aligning your thoughts, feelings, and actions to create a positive impact both personally and professionally.
Leadership is not a battle to survive.
Great Leaders also do mistakes, but learn fast and are open about their development journey.
The future of leadership is challenging but full of interesting moments.
When I think of a leader, I think of my mom.
ADMITTING AND CORRECTING MISTAKES IS ABOUT HUMAN STRENGTH.
Elena Zhigalina
ELENA ON SELF-CARE
Elena prioritizes her mental health by setting clear boundaries, managing her time effectively, and engaging in self-care activities such as reading, sports, and spa treatments. When dealing with negative feelings, she takes breaks and reconnects with nature to maintain her well-being.
ELENA ON PARENTHOOD
Parenthood has profoundly influenced Elena's work approach, enhancing her time management and prioritization skills. She strives to complete critical tasks before her son returns from school and dedicates quality time to her family in the evenings, reflecting her commitment to both her professional and personal roles.
MISTAKES ARE A SYMPTOM OF MATURITY, ALLOWING US TO IMPROVE.
Elena on becoming a better leader
INTERVIEW
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