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ABOUT SIMONE
Dr. Simone Burel is the CEO of LUB - Linguistische Unternehmensberatung GmbH, renowned for her innovative approach in the field of inclusive language and diversity. With a distinguished background in linguistics, she has successfully merged academic prowess with entrepreneurial vision, leading her company to become Germany's market leader. Recognized for her contributions with numerous awards, Simone actively promotes diversity and empowerment, spearheading initiatives that support neurodiverse individuals and women in the workplace. Her dedication to mental health and personal resilience shapes her leadership style, making her a role model in blending personal challenges with professional success.
LEADERS DO NOT HAVE TO BE PERFECT AND FUNCTIONING ALL THE TIME. WE NEED MORE AUTHENTIC LEADERS.
Dr. Simone Burel
SIMONE IN A NUTSHELL
CEO
LUB - Linguistische Unternehmensberatung, diversity company, Fairlanguage GFGK
area of expertise
Education / Training Marketing / Communications / PR / Advertising Coaching Consulting Germany 🇩🇪
companies Simone has worked for
SIMONE AS A LEADER
Success is defined by the positive impact you create, measured through personal resilience and the ability to inspire others.
Leadership is not easy but brings many opportunities to guide future generations.
Great Leaders show their compassion and emotions.
The future of leadership is female and neurodiverse.
When I think of a leader, I think of Amma, a spiritual leader building hospitals for children all over the world.
BUILD A NETWORK AND ASK OTHERS FOR HELP. DON’T HESITATE TO MAKE MISTAKES—THEY WILL LET YOU GROW.
Dr. Simone Burel
SIMONE ON WORK-LIFE BALANCE AND MENTAL HEALTH
Simone navigates her work-life balance by engaging in lifelong therapy and coaching to manage her physical and psychological challenges, including autism, chronic pain, and depression. She employs coping strategies such as reframing thoughts, calming strong emotions with skills training, and refocusing techniques from Acceptance and Commitment Therapy (ACT). These practices help her manage negative feelings and maintain resilience. Simone believes that managing panic attacks has equipped her to handle business emotions more easily, demonstrating her strength in the face of adversity.
SIMONE ON SUPPORTING NEURODIVERSE WOMEN*
In 2024, Simone founded "neurodiverse women* & female allies", a business network for neurodiverse women* to meet, network, and share knowledge about mental health, life plans, and professional relationships. This initiative reflects her commitment to supporting and empowering neurodiverse women* who often face discrimination in the workplace. Simone’s advocacy for this community is inspirational, as she stands up for those who navigate unique challenges, fostering a supportive and inclusive environment for their growth and success.
DEALING WITH MY OWN HEALTH ISSUES AND LIMITS MAKES ME MORE THANKFUL FOR WHAT I HAVE CREATED WITH MY COMPANIES AND EVEN MORE EMPATHETIC IN WORKING WITH MY EMPLOYEES OR CUSTOMERS.
Simone on becoming a better leader
INTERVIEW
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