top of page
ABOUT DOAA
With over 13 years in FMCG, Doaa Gawish went from a junior engineer to a senior manager at P&G, then founded The Hair Addict, a startup in natural hair care. Now CEO, she promotes wellness and sustainable personal care in Egypt and UAE. Her leadership journey emphasizes perseverance, humility, and empowering others through failure, helping her team develop their full potential.
SUCCESS IS THE ABILITY TO CHANGE A SITUATION OR A SETUP YOU FEEL NEGATIVE ABOUT.
Doaa Gawish
DOAA IN A NUTSHELL
Founder & CEO
The Hair Addict
area of expertise
Consumer Goods / FMCG Egypt 🇪🇬
companies Doaa has worked for
DOAA AS A LEADER
Doaa believes that success is the ability to transform negative situations into positive ones. She considers herself successful for transitioning from a dissatisfied employee to a thriving business owner. Through The Hair Addict, she has changed beauty standards and impacted thousands of lives by promoting natural hair as a source of beauty. Her leadership is marked by resilience, continuous learning, and empowering others to reach their full potential.
Leadership is not about popularity.
Great Leaders are the most consistent.
The future of leadership is being open to change.
When I think of a leader, I think of people who lead by example.
ROLE MODELING IS THE STRONGEST FORM OF LEADERSHIP.
Doaa Gawish
DOAA ON OVERCOMING BUSINESS CHALLENGES
Doaa has faced significant challenges in her career, particularly in conducting business in Egypt's challenging economic environment with frequent currency devaluations and material import issues. She tackles these obstacles through forward planning, agility, and expanding her business into the Gulf region to balance risks. By staying adaptable and focused on solutions, Doaa navigates these challenges and continues to drive her business forward.
DOAA ON BUILDING A NEW GENERATION OF LEADERS
Doaa dedicates a significant portion of her time to mentoring young women and participating in university seminars to inspire and guide future leaders. She believes in showing people what can be achieved and helping them reach their full potential. Her approach includes encouraging her team to explore, make mistakes, and learn from them, thereby fostering a culture of growth and innovation.
THE PARTS DURING WHICH I FAILED, PERSEVERED, AND THEN CAME OUT STRONGER HUMBLE ME AND MAKE ME FEEL THAT LIFE IS UPS AND DOWNS. IT ALSO MAKES ME MORE TOLERANT AND MORE WILLING TO EXPLORE.
Doaa on becoming a better leader
INTERVIEW
bottom of page