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ABOUT DEEMA
Deema Ghata-Aura is the CEO and Founder of Criterion Coaching, dedicated to empowering expat and immigrant women leaders to reach their unique potential. With a rich family history of new beginnings, Deema has supported women globally to transform into examples of what’s possible. Her deep understanding of corporate complexities, coupled with her passion for coaching, makes her a trusted advisor, helping clients from self-doubt to self-assurance.
LEADERSHIP IS ABOUT UNDERSTANDING AND CLARITY.
Deema Ghata-Aura
DEEMA IN A NUTSHELL
Founder & Executive Coach
Criterion Coaching
area of expertise
Coaching Consulting United Kingdom 🇬🇧
companies Deema has worked for
DEEMA AS A LEADER
Success is living a conscious, intentional life that brings out the best in oneself and others. Deema believes success isn’t a destination but a journey of living with energy, influence, and peace. Her success stems from overcoming a challenging childhood and impacting others positively.
Leadership is not managing.
Great Leaders have the ability to make curiosity, self-awareness and difficult decision making seem effortless by their team.
The future of leadership is is in our hands.
When I think of a leader, I think of someone who listens more than talks.
LIVE WITH ENERGY, INFLUENCE, AND PEACE.
Deema Ghata-Aura
DEEMA'S JOURNEY OF EMPOWERMENT
Deema's unique perspective and experience as an expat and immigrant woman have shaped her leadership journey, allowing her to empower others to achieve their potential.
DEEMA'S VISION FOR EMPOWERING WOMEN
Through Criterion Coaching, Deema supports women globally to shake off self-limiting beliefs and transform into examples of what’s possible. Her mission is to empower women to make their greatest contribution.
EMPOWERMENT BEGINS WITH SELF-AWARENESS AND CLARITY.
Deema on becoming a better leader
INTERVIEW
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