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ABOUT CLAUDIA
Claudia Guerreiro, known for her pioneering role in the Conscious Marketing Movement, merges profound marketing expertise with a passion for ethical practices. With over 19,000 LinkedIn followers and numerous public engagements, Claudia champions marketing that respects consumer dignity and fosters genuine connections. Her career spans multiple continents, reflecting a deep commitment to cultural sensitivity and diversity. Her approach is not about fast results but about sustainable, impactful interactions that respect both the consumer and the broader societal impact, aiming to transform marketing into a force for good in a profit-driven industry.
GROWTH IS LIKE GARDENING; PATIENCE IS KEY.
Claudia Guerreiro
CLAUDIA IN A NUTSHELL
Founder
Conscious Marketing Movement
area of expertise
Community Building / Management Marketing / Communications / PR / Advertising Germany 🇩🇪
companies Claudia has worked for
CLAUDIA AS A LEADER
Claudia views marketing as a nurturing process, emphasizing patience and respect in building relationships rather than exploiting consumer vulnerabilities. Her philosophy stresses ethical practices that align with both personal values and professional integrity, advocating for a marketing approach that contributes positively to society.
Leadership is not about management; it's about inspiring and guiding others towards a shared vision.
Great Leaders lead by example and "walk the talk," embodying the values and principles they advocate.
The future of leadership is is inclusive and diverse, with a greater emphasis on female leaders bringing unique perspectives and skills to the forefront.
When I think of a leader, I think of someone like Mette Lykke from Too Good To Go, who exemplifies innovation, compassion, and dedication to positive change.
ACKNOWLEDGE MISTAKES, LEARN, AND EVOLVE.
Claudia Guerreiro
CLAUDIA ON AUTHENTIC MARKETING
Claudia believes that the core of effective marketing lies in genuine relationship-building. Traditional marketing tactics often prioritize profit at the expense of authenticity, leading to a disconnect between brands and their audiences. Claudia advocates for a conscious approach to marketing, where the focus is on creating meaningful connections and fostering trust. By doing so, businesses can not only achieve their goals but also contribute positively to society.
CLAUDIA ON WORK-LIFE INTEGRATION
Balancing professional and personal life can be challenging, especially in today's fast-paced world. Claudia promotes the concept of work-life integration, where work and personal activities complement each other rather than compete. She suggests simple strategies such as taking breaks to engage in personal activities, like meeting a friend for lunch or walking your dog, to maintain mental well-being and productivity.
EMBRACING WORK-LIFE INTEGRATION INSTEAD OF TRYING TO SEPARATE THE TWO COMPLETELY.
Claudia on becoming a better leader
INTERVIEW
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