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ABOUT BETTINA
Bettina Augeneder is a trailblazer in HR, currently serving as the HR Director at Coca-Cola HBC Austria. With a background that spans APCOA and McDonald's, she has a proven track record in driving organizational success through people-centric strategies. Bettina is dedicated to fostering diverse and inclusive work environments, prioritizing work-life balance, and promoting mental wellbeing. Her leadership philosophy revolves around authenticity, continuous learning, and empowering others to shine. Under her guidance, her team navigates the complexities of modern HR, from recruitment to talent development, always with an eye on innovation and equity.
SELF-REFLECTION AND SELF-CARE ARE LIFELONG JOURNEYS THAT DEMAND SIGNIFICANT ENERGY—REMEMBER TO FUEL YOURSELF ALONG THE WAY.
Bettina Augeneder
BETTINA IN A NUTSHELL
Head of People and Culture – Region 2
Head of Group Labour Relations
Coca-Cola HBC Austria
area of expertise
Consumer Goods / FMCG Austria 🇦🇹
companies Bettina has worked for
BETTINA AS A LEADER
Success is about being impactful and receiving valuable feedback from the environments I have worked in.
Leadership is not for everyone.
Great Leaders are lighthouses.
The future of leadership is authenticty/warmth ans inspiration.
When I think of a leader, I think of Nelson Mandella.
SEIZE OPPORTUNITIES—EVEN WHEN YOU DON'T FEEL FULLY READY.
Bettina Augeneder
BETTINA ON MENTAL HEALTH
I maintain a disciplined daily schedule, prioritizing tasks that add value and minimizing those that don’t. My day starts early—I'm a member of the 5 AM Club, inspired by Robin Sharma—and I ensure I get a good night's sleep. Cooking is a passion of mine, and I always make time for family and friends.
BETTINA ON SUPPORTING THE NEXT GENERATION OF LEADERS
I am deeply committed to supporting and developing team members and organizations. To me, one of the most vital leadership responsibilities is fostering growth through people. This process is not only immensely rewarding but also personally fulfilling.
Seeing team members advance in their careers, securing exciting positions, and expressing gratitude for the support I've provided is my greatest source of joy.
WHAT MAKES ME A BETTER LEADER IS STAYING AUTHENTIC, KNOWING MY STRENGTHS AND LIMITATIONS, PRACTICING DISCIPLINE, GOING THE EXTRA MILE, AND REMAINING HUMBLE. WHEN I LET OTHERS SHINE, I SHINE TOO.
Bettina on becoming a better leader
INTERVIEW
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