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ABOUT ANNA
Anna Greil is the Founder and CEO of uptraded, a startup dedicated to advancing sustainability in the fashion industry through a circular economy approach. With a background in Business & Management and a passion for second-hand fashion, Anna’s leadership blends authenticity, empathy, and innovation. She believes in leading by example, empowering others, and creating positive impact. Committed to gender equality and mentoring the next generation, Anna is a visionary leader driving change for a more sustainable and inclusive future.
TRUE SUCCESS LIES IN CREATING IMPACT AND SERVING OTHERS, NOT JUST IN PERSONAL ACHIEVEMENTS.
Anna Greil
ANNA IN A NUTSHELL
CEO & Founder
uptraded
area of expertise
Retail Information Technology Austria 🇦🇹
companies Anna has worked for
ANNA AS A LEADER
Anna’s leadership philosophy is centered around authenticity, reflection, and empowering others. Anna believes that true leadership is not about the leader themselves, but about enabling and inspiring those around her. She prioritizes inner development, believing that cultivating a deep understanding of oneself is essential to leading others effectively.
Leadership is not about the leader.
Great Leaders are reflective enablers.
The future of leadership is female.
When I think of a leader, I think of an empathetic and authentic woman that has an inspiring vision.
LEADERSHIP IS ABOUT BEING AUTHENTIC AND TRUE TO YOURSELF, NOT ABOUT FOLLOWING THE STATUS QUO.
Anna Greil
ANNA ON INNER DEVELOPMENT AS THE CORE OF LEADERSHIP
Anna emphasizes the importance of prioritizing inner development to succeed as a leader. She believes that true leadership starts with self-awareness and personal growth. By focusing on Inner Development Goals (IDGs), such as cultivating cognitive skills, caring for others, and fostering social skills, Anna has created a leadership style that is reflective, empathetic, and transformative. This approach not only strengthens her relationship with herself but also enhances her ability to empower her team and drive meaningful change in her organization.
ANNA ON THE INTERSECTION OF GENDER EQUALITY AND SUSTAINABLE FASHION
Anna is deeply committed to tackling pressing global issues such as gender equality and climate action. Through her work with uptraded, she is actively promoting responsible consumption and production in the fashion industry. Anna’s journey as a female entrepreneur in a male-dominated space has shaped her leadership philosophy, inspiring her to mentor and support the next generation of leaders, particularly women. By integrating sustainable practices with a focus on gender equality, Anna is leading the charge for a more equitable and environmentally conscious future in fashion.
BUILDING A STARTUP IS ABOUT FAILING AND LEARNING FAST; WITHOUT FAILURES, THERE IS NO REAL PROGRESS.
Anna on becoming a better leader
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