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ABOUT ANEIDA
Aneida is a serial entrepreneur. She is the managing partner of Balkans Capital, a financial consultancy firm serving clients in Europe and the USA, and co-established Adams Chips, a popular fast food chain. She also leads Startup Albania foundation and the Startup Grind, chapter of Tirana. Her latest venture, Doll’App, aims to revolutionize fashion resale in the Balkans region with augmented reality. Aneida’s life is a testament to resilience, thriving in business while raising her 3 kids.
LISTEN MORE THAN YOU SPEAK. TRUE LEADERSHIP STARTS WITH UNDERSTANDING
Aneida Bajraktari Bicja
ANEIDA IN A NUTSHELL
Serial Entrepreneur
Balkans Capital, Adams Chips, Doll'App, Startup Albania Foundation
area of expertise
Community Building / Management Finance / Banking / Investment / Accounting Acceleration / Incubation / Innovation Albania 🇦🇱
companies Aneida has worked for
ANEIDA AS A LEADER
Aneida’s definition of success is deeply rooted in impact and community contribution. Her career is a testament to overcoming challenges through perseverance, strategic thinking, and a robust support network. She views success as the ability to foster a sustainable entrepreneurial ecosystem, mentor future leaders, and see real-world applications of innovative financial strategies. Her approach combines rigorous business acumen with a strong ethical compass, prioritizing long-term growth and community benefits over short-term gains. She believes in empowering others, especially women, to redefine roles and excel in leadership positions within traditionally male-dominated fields.
Leadership is not about commanding authority or imposing one's will on others.
Great Leaders empower others to reach their full potential.
The future of leadership is collaborative, inclusive, and adaptable.
When I think of a leader, I think of someone who inspires and facilitates growth in others.
ADAPTABILITY AND RESILIENCE ARE KEY TO NAVIGATING THE EVER-CHANGING BUSINESS LANDSCAPE.
Aneida Bajraktari Bicja
ANEIDA ON WORK-LIFE BALANCE AND MENTAL HEALTH
Navigating work-life balance and maintaining mental health, especially in high-pressure environments like leading a financial consulting firm, requires a structured approach. Aneida prioritizes tasks, delegates effectively, and maintains strict boundaries between work and personal time. Physical activities like morning runs, yoga, and regular exercise keep her energized, while mindfulness practices and a strong social support network help manage stress and provide perspective.
ANEIDA ON OVERCOMING CULTURAL CHALLENGES AND STEREOTYPES
In Albania, societal expectations often pressure women to focus on domestic roles. Aneida tackled this by consistently demonstrating excellence and leadership, challenging stereotypes, and changing perceptions within the professional community. Her success paved the way for other women, showing that they can lead and excel in male-dominated industries. By leveraging her network and adapting strategies, she navigated these cultural challenges and established herself as a leader.
THE MOST TRANSFORMATIVE PART OF MY JOURNEY THAT HAS MADE ME A BETTER LEADER TODAY IS THE EXPERIENCE OF NAVIGATING THE CHALLENGES AND OPPORTUNITIES OF BUILDING AND SCALING A BUSINESS IN DIVERSE MARKETS.
Aneida on becoming a better leader
INTERVIEW
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