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ABOUT ALISSAR
Alissar Nasrallah is a B2B strategist with over 15 years of experience across industries, specializing in business and marketing strategy development. She oversees the value chain from conceptualization to execution and advocates a human-centric approach in business.
THE FULFILLING FEELING TO KNOW YOU'RE CONTRIBUTING TO SOMETHING BIGGER AND THE ECSTASY OF ACHIEVEMENT.
Alissar Nasrallah
ALISSAR IN A NUTSHELL
Regional Marketing & Communication Manager
Gulf Cryo
area of expertise
Production Syria 🇸🇾
companies Alissar has worked for
ALISSAR AS A LEADER
Success is fulfilment and satisfaction of where you are and who you are. I am fulfilled and grateful. There is always more and there is always different. It is a journey.
Leadership is not a position of ego.
Great Leaders are humans.
The future of leadership is now, it's no longer an option.
When I think of a leader, I think of Mandela.
AS MUCH AS YOU VALUE YOUR BUSINESS GOALS, VALUE YOUR TEAM’S DEVELOPMENT.
Alissar Nasrallah
ALISSAR ON WORK-LIFE BALANCE
Alissar views work-life balance as a holistic integration of various aspects of life, rather than a strict division between work and personal time. She navigates balance by dedicating time to family, social activities, meditation, physical exercise, and her passion for dancing. She emphasizes the need to challenge the demanding work culture in Dubai to allow for more balanced living.
ALISSAR ON LEARNING FROM CAREER MISTAKES
Alissar faced a significant setback early in her career when a fraudulent deal cost her company a substantial amount of money. This experience taught her valuable lessons about desperation, due diligence, and the importance of strict adherence to governance and policies. She learned to maintain faith in people while ensuring thorough vetting processes to prevent future mistakes.
DESPERATION BRINGS FOGGINESS IN THOUGHTS, LEADING TO MISJUDGEMENTS AND MISTAKES. NEVER BE IMPRISONED IN IT.
Alissar on becoming a better leader
INTERVIEW
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